Tricolor is a mission-driven company which sells and finances high quality, certified used motor vehicles through its premium brands, Tricolor Auto Group in Texas and Ganas Auto Group in California, utilizing advanced data analytics and technology to advance financial inclusion to a highly underserved market and offer responsible, affordable, credit-building auto loans to individuals with no or limited credit history.

Headquartered in Dallas, Tricolor and its affiliate Ganas Auto Group operate 36 retail dealerships across 12
markets in Texas and California, as well as a shared services center in Guadalajara, Mexico.

Why Arcadia?

Arcadia has a deep understanding of consumer finance and embraces our vision to be the leader in auto lending to the credit invisible Hispanic consumer."


— Daniel Chu, Founder & CEO




Date Founded





Daniel Chu, Founder & CEO


Don Goin, President & COO


Mauricio Delgado, Chief Product &

Strategy Officer

Began working
with Arcadia


October 2019