Westbon is a data-driven consumer financing platform for Gen Z college students. By taking a non-FICO approach, Westbon utilizes alternative data in its proprietary underwriting model to provide affordable auto loans and personal loans to college students, a vast group overlooked by traditional financial institutions.

Why Arcadia?

There are many investors providing debt capital in the market, but Arcadia is so much more than that. Arcadia has been a pivotal strategic investor for us by bringing in key advisors, financing expertise and other invaluable resources. We also love its supportiveness and innovation in exploring new business lines with us. We are very glad and grateful to have such a partner to grow the business with us in the long run."   




Date Founded


January 2015



Hao Liu, CEO

Yifeng Ouyang, COO

Peng Yue, Head of Risk

Began working
with Arcadia


June 2017


— Hao Liu, CEO